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I recently had the privilege of hosting Jennifer Bagley Bagley, CEO of CI Web Group, on the #DynamicDecisionsPodcast, and hear me when I tell you—this woman gets it.
While most business leaders are still debating whether AI will impact their industry, Jennifer has already torn down her entire operation and rebuilt it from the ground up with AI at the center. Her message was crystal clear:
"Lean in. Like you better lean into AI right now. Do not put it off. Do not wait. Do not be hesitant. Be first and figure it out."
I spend my days helping leaders make better decisions faster. What struck me about Jennifer's approach wasn't just her boldness—it was how perfectly it aligned with what we're seeing in the decision intelligence space.
The leaders who are winning aren't waiting for perfect information. They're making strategic bets, moving fast, and using data to refine their approach along the way.
Jennifer dropped a statistic that should wake everyone up: Google has lost 2% of search volume in the last six to twelve months. "People are downplaying that," she said, "but that's the first time in however long. And AI hasn't fully integrated into the hardware that's in everybody's home yet."
We're already seeing measurable shifts in how people search and find information—and this is happening before AI has even reached its full potential. Jennifer painted a picture that should give every business leader pause: the transformation that's coming to our digital devices.
Picture this scenario: You go to sleep and your phone automatically updates overnight. When you wake up, every smart device in your home—Siri, Alexa, Google Home—has transformed from basic voice commands into sophisticated AI agents capable of complex reasoning, booking appointments, and making purchases without you ever opening a browser or visiting a website.
This is why traditional approaches to business strategy are failing. Most leaders are thinking linearly while the world is moving exponentially.
The companies that survive this transition won't be the ones with the best five-year plans—they'll be the ones who can adapt their strategy as quickly as the technology evolves.
At CModel, we've built our platform around a fundamental truth: the best decisions come from combining human judgment with intelligent systems — “human in the loop.” What Jennifer described in her approach to rebuilding CI Web Group mirrors exactly what we see in effective decision intelligence implementations.
She talked about her framework: "Complete clarity doesn't mean written in stone. It means at all times I am creating complete clarity into our direction and the why behind that direction." This is decision intelligence in action—maintaining strategic alignment while staying agile enough to pivot when new information emerges.
The traditional model of gathering all possible data before making a decision is dead.
Jennifer put it perfectly: "I'm all about production before perfection. Like, let's go, let's get ‘er done." In our platform, we've designed workflows that support exactly this philosophy—giving leaders the critical insights they need to move forward confidently, then providing continuous feedback loops to refine and optimize decisions as they unfold.
Here's where Jennifer and I are completely aligned: speed is non-negotiable. "It's hard when you don't have data. When we haven't seen what's coming, but I can feel it's coming, so I have to have enough faith to make those decisions."
This is the essence of decision intelligence—it's not about having perfect information, it's about having the right information synthesized in a way that builds confidence in your strategic instincts. Our platform helps teams identify the 20% of data that drives 80% of decision quality, then presents it in a way that accelerates rather than paralyzes decision-making.
"What AI has done for my team is allow us to do more faster. Period, exclamation point, period."
While her competitors spend six months building WordPress websites, her team delivers AI-enabled platforms with 600 pages of content in 90 days. That's not just efficiency—that's competitive transformation.
One of the most insightful parts of our conversation was when Jennifer talked about building culture.
“I want a team of independent learners. This isn't just about AI—it's about creating organizations that can thrive in constant change.”
This is where decision intelligence platforms become essential. We can't just dump more data on teams and expect better decisions. We need systems that help people learn from each decision cycle, that capture institutional knowledge, and that make insights accessible when and where they're needed most.
At CModel Data, we've seen this play out repeatedly. The organizations that get the most value from our platform aren't necessarily the ones with the most sophisticated data science teams. They're the ones that embrace Jennifer's mentality: "Are we all in? Is everyone all in? This isn't going to be easy, but we have to be all in."
She raised a critical point that every leader needs to understand: traditional metrics are breaking down. "What happens when there is no visit to the website, you didn't have to be on page one of Google. You had to be visible. You had to answer a consumer's query in an AI search or a voice search or an AI assistant query... and there was no visit. There was no conversion that you can track back to the attribution, but it did result in new money."
This is happening across industries, not just digital marketing. The cause-and-effect relationships that we've relied on for decades are being disrupted by AI intermediaries.
How do you measure the ROI of decisions when the customer journey is increasingly invisible?
The answer isn't to abandon measurement—it's to evolve it. Decision intelligence helps by focusing on leading indicators rather than just lagging ones, by identifying patterns across multiple data sources, and by making correlations visible even when direct attribution breaks down.
Jennifer's approach resonates with our platform philosophy: "I tend to make the decision in the visionary mindset, but I'm 100% going to come back and validate that decision and make adjustments. In my mind, it's a little bit of research, plan and execute fast, evaluate and refine. And the faster we can get through that cycle, the better."
This isn't just about adopting new tools. This is about fundamental strategic transformation.
Jennifer made a point that every leader should write on their whiteboard: "Don't sign a contract with technology providers because technology is changing too fast. This is the point in time where you shouldn't be working with any company that doesn't have a solid AI enablement roadmap."
The same principle applies to decision-making systems. If you're still relying on monthly board reports and quarterly reviews to make strategic decisions, you're operating at the wrong speed for this market.
You need decision intelligence that operates at the speed of your business, not the speed of your reporting cycle.
Jennifer's story is a roadmap for every leader facing this transition. She didn't wait for perfect clarity about where AI was heading. She made a strategic bet, surrounded herself with the right people, and started rebuilding. Most importantly, she maintained her focus on the mission while adapting her methods.
"I am not risk adverse. I'll take the ass whooping if I believe in it," she told me. That's the mindset that wins in exponential times—the willingness to be wrong fast rather than right slowly.
We built CModel for leaders exactly like Jennifer. The question isn't whether AI will transform your industry—it's whether you'll lead that transformation or be swept up by it. As Jennifer put it so perfectly: "Be first and figure it out."
The time for cautious observation is over. The leaders who thrive in the next decade will be the ones who lean into the uncertainty, surround themselves with the right tools and people, and maintain the courage to make bold decisions with incomplete information.
Because in the end, the best decisions still come from great conversations—they just happen a lot faster now.
Listen to our conversation here: https://spti.fi/JenniferBagley
Teasha Cable is the CEO of CModel Data, a decision intelligence platform that helps leaders and their teams make better decisions faster. Connect with her on LinkedIn or learn more about how decision intelligence can transform your organization at cmodel.io
