Dynamic Decisions Podcast

Ribbon Cuttings Are Overrated: Why Retention Beats Recruitment

Season 2, Ep. 54

November 10, 2026

30 min

Trevor Lewington has been a food manufacturer, an entrepreneur, a mayor, and a city economic developer. Now he runs growth for Lethbridge County, a 2,800 square kilometer agricultural powerhouse in Alberta that wants to be Canada's most innovative rural community. He brings the blunt version of what that takes. Why 80%…

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