Dynamic Decisions Podcast
Why Roquette Picked a City of 15,000
Season 2, Ep. 49
October 19, 2026
38 min
A French company had four sites to choose from for a $450 million North American plant. It picked a Manitoba city of 15,000, and the owner explained why. Dr. Jean-Marc Nadeau, former Portage la Prairie city manager and now CEO of SUMA, tells the story, including a rebrand that went badly wrong. Why the owner of Roquett…